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Understanding Google My Business & Local Search

Google Places Reconsiders Reconsideration Requests – What To Do If You Are Suspended

Google is no longer accepting Places reinclusion requests via the link in the Places Dashboard. I just received this email from a client that had recently requested reinclusion for a suspended account. I have bolded the significant points in the email:

From: Google Places
Date: Sun, Apr 29, 2012 at 7:34 PM
Subject: Re: [#10101010101] Your Google Places Reconsideration Request

Thank you for requesting a review of your rejected listing(s).

Unfortunately, this process is no longer supported.
You may create a new listing that adheres to our guidelines in order to
show up on Maps.

If your listing shows as pending, please check on Maps to see if it is
live. In that case please be patient as we are currently overhauling the
reconsideration process. Please also have a look in the Help Center at for
further updates.

The Google Places Team

On a tactical level this means that if your listings have been suspended you have to create a new account, add your listings and re-verify.

It is also interesting to speculate about this on more strategic level. Is Google just coming up with a better, more streamlined way to allow listings to be reincluded or is there more to it than that?

When viewed in light of the recent move to pull AdWords Express from the Places Dashboard and the fact that Places is one of the only Pages not to be brought under the Google Plus umbrella, one has to wonder whether Places and the Places Dashboard are long for this world in their current form.