Understanding Google My Business & Local Search
Review Snippets Gone From Google Blended Results
Sometime over this past weekend Google stopped showing any review snippet with either Blended or the Branded One Box Results in the main search results view for many results. It appears that snippets are still visible in restaurants, hotels and possibly other heavily reviewed areas
Review snippets have also been removed from most typical blended results (again with the exception of restaurants/hotels). This change seems consistent with the recent change to remove the images from the Blended results that occurred earlier in the month and effectively moves more information above the fold. Review snippets were first seen in the Google Blended results tests that ran last summer and were a regular part of the results since the Blended results were formally released in late October of last year. For me, they were a salient feature that dramatically changed the role of reviews in reputation management bringing a “typical review” front and center for all to see. The review snippets were derived via algo and were intended to provide a representative flavor of the review corpus. As in my example above, the snippets were not always accurate. While I don’t think that was a reason in their demise, I am sure some businesses will be grateful they are gone.
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