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Understanding Google My Business & Local Search

Google Maps – Report A Problem Process “In the Weeds”

Last October, Google replaced TeleAtlas as their primary geo data provider with their own StreetView data. At the time, they also rolled out the “Report a Problem” link on Maps. The idea was/is that users could help Google keep all of this Map data up to date. Google’s goal at the time was to resolve each map edit within a month. From the LatLong Blog (bold mine):

So where do you fit into this? Well, we’ve found our users are also remarkable data sources themselves, so we’ve added a new tool to Google Maps that lets you communicate directly with Google about any updates that you think need to be made to our maps. You’ll find this “Report a Problem” link on the bottom right of Google Maps (you can also find it by right-clicking on the map). Has that new highway on-ramp finally opened up? Do we have an outdated name for your local school? … Tell us! Once we’ve received your edit or suggestion we’ll confirm it with other users, data sources, or imagery. We hope to resolve each edit within a month. If you submit your email address, we’ll even keep you posted on our progress.

Well I am here to inform you that, even for Google, the best laid plans of mice and men often go astray. Google is officially in the weeds on processing and absorbing end user corrections into the Maps geobase. Either that or their email system is broken.

I just received this email from Google on a change that I suggested to them on August 16 about a problem with Sunset Fl:

Admittedly, Google has fixed the Sunrise Fl problem. They certainly had enough feedback on the problem (CBS, NBC, AP, CNN, BBC, Time, the forums, the Mayor of Sunrise) but it doesn’t appear that my appeal through normal channels has been heard yet.

“Every hour, our users make over 10,000 corrections or additions to Google Maps, like updating the position of markers or correcting other small errors, and for the most part people are being really helpful to other users.”

Hmmm… no wonder they are just getting around to my request and that I stand in line behind the AP. Perhaps there are limits to the benefits of crowdsourcing.