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Understanding Google My Business & Local Search

Google Maps & Places – Quirks, Bugs and Edge Cases…

Last week, I joined the internet revolution as our household finally moved off of dial up and received DSL from Verizon. It was a long time coming and a path full of Verizon delays, but as a result I have been spending more time in the Google Places forums. This is an activity that never ceases to uh…. amaze.

Google Places has improved dramatically over the past 24 months but like all “good code” it still has its significant share of quirks, bugs and edge cases….

Here are some cases that have shown up recently in the forums:

The LASIK Surgeon caught in an infinite loop of frustration. This fellow, when he chooses the Google defined category of LASIK Surgeon is told that he is guilty of excessive capitalization and is not allowed to even verify. My suggestion: change businesses.

The Insurance Agent that is caught in a time warp. His listing is correct in his LBC account, it is correct when viewed as a OneBox but his Places Page shows him as only open on Saturdays. Lazy bum…get to work.

The Architect that happens to have a business located on an “improperly” named street. His business is located on Dyke Lane and when attempting to claim his listing, it is flagged for the use of inappropriate language. And folks complain about Apple’s over aggressive sense of propriety. The solution: get a PO Box.

The town of Sunrise Fl. These folks have been lost by Google Maps on more than one occasion. If you search for a business in Sunrise Fl which is near Ft. Lauderdale, Google directs you to businesses on the opposite coast. Google has indicated that it could be up to 2 months for Sunrise to be found. Hmm… they always say its darkest just before the dawn.

As a long time participant in the forums and having to apologize more than being able to fix, these cases demonstrate
1) that, after 6 years, Google Maps is still very much a work in progress.
2)that is likely to be the case for a good time to come and thus…
3) that Google, while waiting to offer a world wide software fix that solves all of these problems and more, really, really, needs some staff in the forums.