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Understanding Google My Business & Local Search

Who gets the Traffic in the Local Space

The year has been an interesting one. The recent conversation of a possible acquisition of Yelp by Google motivated me to create this chart comparing traffic for the larger sites in the Local arena.

The year started with Craig’s List and Mapquest holding a small lead over Google Maps. Citysearch held a solid fourth and Yelp rapidly bringing up the rear. But the rapid growth of Maps and Yelp, the steady decline of Mapquest and CitySearch has created a significant change in standings:


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There are a million ways to look at who has done what in local and this is but one. Here is the URL for the Compete charts. Head on over and add your own favorite local site to see how it has fared and let me know.

When you look at these numbers, it makes the now off Yelp-Google combo look like a market dominating matchup.