Reputation Management and Local Name Changes

Much has been written about reputation management in the Local arena that focuses on tracking internet wide mentions of your company and dealing with negative reviews. As Miriam Ellis points out, communication with the unhappy party can go a long way towards resolving many  online reputation issues. But what if you are unable to track …

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What is Location Prominence?

In the local space a number of us have reported on and studied factors that affect ranking in Google Maps. One factor that has been difficult for us to qualify, much less quantify, is that of “Location Prominence.”   In the organic world all are familiar with the concept of PageRank, a reiterative view of the …

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