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Understanding Google My Business & Local Search

Google enhances Streeetview in Europe and sees traffic jump in UK

Yesterday released a bunch of new Street View images for cities in the UK and The Netherlands. Today Robin Goad of Hitwise reports a huge jump in traffic for Google Maps in the UK:

Google Maps Adds Steetview in UK and see traffic increase

There was an attendant increase in visit duration as well:

average visit time for Google Maps UK

It is interesting to note that the average visit time for UK visitors was significantly less than that of the worldwide average time for Maps users but that the rollout seems to, at least temporarily, put the two population’s average time at parity.