Loci 2008 – Will Scott’s Best Articles of 2008 in Local

Will Scott of Search Influence, is a search marketer that focuses on helping SME’s in all aspects of traditional and local search. He has an extensive background in online local directories. He writes at his own blog, Website Promotion is Not Vodoo, and does guest appearances elsewhere. In the New Orleans tradition he is both a gentleman and (at least after I called him out) a scholar and is a great sounding board.  I can’t think of a better way to start off the new year than with Will’s great summary!


Best of 2008 – Continuing Education in Local (or How I Learned to Stop Worrying And Love the Blog)

I’m old and a little scatter-brained, so blogging doesn’t come easy for me. We can’t all be as young at heart as Mike :).

So just one quick caveat, obviously this list isn’t comprehensive. It represents who and what I read — who inform my understanding — and, to a great extent the work of my friends.

Search Influence has been in business since 2006 but 2008 is the year I realized there is a community of like-minded folks and engaged with that community.

I made an offhanded comment on Tim’s blog for which Mike called me out and the rest is history.

I had the good fortune to meet David and Alex at SES ’07 in San Jose and David has been kind enough to prod me from time to time.

No review of Local in ’08 would be complete without David’s seminal work “The Local Search Ranking Factors“.

So, David asks, I contribute — surely not as knowledgeably as some and it leads to one of the most valuable events I’ve attended: The SLOMO Local Search Sit Down as chronicled in David’s conference recap. Talk about some heavy hitters — the biggest names in Local Search around one table for the evening.

The Boys & Girl of Local Search

I’m still trying to figure out why those Utah boys were the tannest of the lot, but that’s another story altogether.

But before that, way back in April we sponsored SBMU where I had the distinct pleasure of meeting the one and only Matt McGee in person.

His presentation there is one of the most thorough reviews of local search I’ve ever seen. It could practically have been a survey course.

OK, so to a slightly more structured list:


Unfortunately most of Steve’s stuff is still offline so I can’t point to my favorite Video related posts of all time.

Steve and Greg Markel are the two who’ve most informed my thinking about video this year.

So instead, I’ll have to point to a recap of his SES presentation on the subject on Marty’s blog and also at ReelSEO.

Maps / Local


Web References / Citations

Small Business

Offline Conversion


Please consider leaving a comment as your input will help me (& everyone else) better understand and learn about local.
Loci 2008 - Will Scott's Best Articles of 2008 in Local by

8 thoughts on “Loci 2008 – Will Scott’s Best Articles of 2008 in Local”

  1. Mike,

    Than you so much for including me. Now that you and David both have linked to me I’m going to have to live up to my New Year’s resolution to blog more frequently.

    I appreciate you, David, Matt, Steve, Tim and Miriam more that you can know on both a professional and a personal level.


    You are among the finest fellows I’ve had the pleasure to know. Thank you and all the aforementioned, for your encouragement.


  2. Will

    I too appreciate both the collegiality and cooperation. For me it is THE way to learn something new….glad you could make this particular party, I enjoyed your posting and getting to know you a great deal.


  3. I like the way you keep your company with your friends. You seems to enjoy every bit of the experience. And now here comes another love of your life, blogging. You’re a good writer though.

    Your map’s self-help really is of value to me. I learned a lot from it.

  4. Wow, great roundup Will. I always enjoy your articles, and appreciate your willingness to share your expertise. It was great meeting you at SMX Local and Mobile too!

Leave a Reply to Don Campbell Cancel reply

Your email address will not be published. Required fields are marked *

Comments links could be nofollow free.