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Understanding Google My Business & Local Search

Google Maps: Hijackers hit Major Brands

Searchengineland has published my newest installment in the ongoing series on hijackings at Google Maps: Problems Continue With Google Local Business Listings. The same hijackers that hit the florist industry hijacked the local listings of major brands like Mariott, Hertz, Avis and Thrifty changing location, url and business name. The change of business name was such that the listings achieved Authoritative OneBox status with searches like: Orlando HotelsMiami Discount Car Rental & Dallas Discount Car Rental.

It is an interesting story which leads to as many questions as answers, not the least of which being: Why would Google not shut these spammers down after they had hijacked the florists?

You can Sphinn this story here.