Mike Blumenthal

Searchengineland has published my newest installment in the ongoing series on hijackings at Google Maps: Problems Continue With Google Local Business Listings. The same hijackers that hit the florist industry hijacked the local listings of major brands like Mariott, Hertz, Avis and Thrifty changing location, url and business name. The change of business name was such …

Steve Espinosa has some interesting preliminary research on the relative click thru rates of a #1 listing in the Local 10-Pack and a simultaneous #1 listing in organic. The organic listing showed 1.6x the click thru of the the Local 10 Pack listing. As it is preliminary research and only looked at click thru not …