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Understanding Google My Business & Local Search

Google Maps Policy: Multiple Listings at a Single Address a No Go

Maps Guide Jen, in a comment posted in response to the article The Longtail of Local Search Mapspam, has indicated that multiple listings at a single address are not acceptable:

…I think it’s fair to say that we don’t want to see search results where multiple listings show up for the same business location. Those types of search results aren’t useful in any way for our users, whom we care most about.

Thanks!
Jen

It’s safe to say that if you are going to “rebrand your business” for Local, pick your name very carefully as you will have only per location.