It’s not quite the same thing, but why does ‘San Francisco Get Rid of Acne’ bring up an entry for learning to Salsa Dance?

Must be some new remedy I’ve never heard of.

Hmm
Miriam

From what I’ve been seeing in my review of the SERPs a lot of this “Rebranding” is getting rolled up.

In other words, where one might have the authoritative position for a short while for “re branded” phrases they are being consolidated where only one or two search phrases will still maintain that authoritative nature. In some cases they go to a 3-pack or 10-pack and in others the map disappears altogether.

What I’ve been seeing (actually in this industry / geography) is that many searches which were showing authoritative one-boxes are now showing un-blended results with no map at all.

My presumption has been that once you get to two or 3 pages of mapspam that the maps team is just hand-editing and saying “there’s nothing authoritatively relevant here”.

There was a point in time where any “procedure” “location” e.g. http://www.google.com/search?q=tummy+tuck+los+angeles&pws=0 would return an authoritative (rebranded) one-box or multiple rebrandings in a 10 pack much like “Dog Bite Lawyer”.

I agree in outcome if not in premise. I don’t know about underclass, but I’ve always thought that the lack of real information in the maps result (auth. one-box, 3 pack, 10 pack or whatever) isn’t really helping unless it’s a “White Pages” search.

In other words I know who I want now I just need the number.

For me the “description” as evidenced in the organic search results and even the ad copy in PPC offer much more buying information than “business name”, web address, phone number.

Mike, do me a favor and pick a different industry to highlight 🙂

If you end up going to traffic court you will see an endless procession of folks who need or could use legal representation and who aren’t otherwise associated with the legal industry. How do these folks find attorneys? I suppose the answer is in the crazy phrases that represent lawyer spam in LA.

Meanwhile, I have to admit the spam phrases are pretty astonishing.

Will, could you redescribe in simpler terms what you are seeing with one box results being reduced and rolled up into 10 pack results.

I find that fascinating.

Dave,

I could tell you but I’d have to… 🙂

The exact condition I’ve seen is a couple instances where it was clear a bulk upload had been used with variable “rebranding” (@Mike B: love it! Sounds much nicer than Key Phrase Mapspam).

So in other words, like the example above they have initially have authoritative one boxes for “blue widgets phoenix”, “red widgets phoenix”, “green..”, “teal…” etc.

Then after some time all but one of the above go away leaving only typical organic results for blue, green and red and an authoritative one box for “teal widgets phoenix”.

It’s as if either algorithmically (or with human review) Google maps decides only one of the X is for real and they dump the rest.

And, all the rest of them are also gone from the maps result when you do as Mike B did and search by domain name.

Or perhaps they just roll them all up to the first on the list. I don’t know the specifics of the bulk upload.

So, based on what I’ve seen I wouldn’t be surprised if the “teeth whitening”, “breast augmentation”, etc. don’t get rolled into one listing.

Or even worse, perfectself DOT com which is an old, authoritative domain with a reputable practice attached might get themselves whacked right out of the maps like Dog Bite Lawyer did.

Will

You mean to say that they may have some automated spam removal? Jeesh I may be out of a job.

I assume since the coupon is on the website as well, it is strictly a tracking offer not a “real” discount. Be interesting to find out.

And no, I have no idea what plastic surgery costs but if eggs are $2/doz and gas is $3.89/gal it has got to be expensive. I mean those plastic surgeon’s have to eat, no?

Glad you like my rebranding phrase but I just read that Branding is Dead; Long Live SEO so maybe I will need to rebrand my rebranding of mapspam business title keyword stuffing effort sooner rather than later. 🙂

Mike

Come on down to AAA Aardvark Breast Augmentation, Teeth Whitening and Mini Storage 🙂

@Gab, I think where it is perceived to be crossing the line from good SEO to potentially spammy is when the same URL, phone number and physical address have 15 business names all keyword rich none of which is reflected on their logo or business cards.

I mean, if you own the domain name TeethWhiteningBeverlyHills DOT com then clearly your map result should say that.

There’s one plastic surgery directory in LA that is really submitting AAA something or other to maps.