Understanding Google My Business & Local Search
Google Maps Business Record: A journey in search of accuracy
While EarlPearl intended the question in its simplest form it triggered a thought experiment for me. Where could it be wrong? I came up with the following list of possiblities:
â€¢Maps List view
â€¢Maps Expanded View #1
â€¢Maps Expanded View #2 (More Details)
â€¢Organic Search Results w/ Plus Box
The answer was illustrative. For a period this afternoon the record was visible in most of those places with a surpising degree of variability. Unfortunately I didnâ€™t do screen captures of each of them but I have my notes:
|Local 10-Pack||wrong phone number||(248) 746-0037|
|Maps List view||Accurate|
|Maps Expaneded View #1||Accurate|
|Maps Expanded View #2||Many Errors||Mostly from Details Section|
|Organic Search Results w/Plus Box||NA||No plus box|
Much of the information that was showing was information that I had recently entered in the LBC and was accurate: website, business name, accurate phone number, street address, Suite info (added yesterday). These pieces of information had not really been available to Google until last week.
All of the inaccurate information had come from referenced links on the details page. What was surprising was that the Authoritative OneBox had accurate results yet the listing in the Local 10-Pack had an erroneous phone number.
Most of the bad information appears to have come from references in the details section of the business record in Maps. Whatever caused those details to be associated with the record was 1) the source of the bad info and 2)being given precedence over Local Business Center data in the Local 10-Pack (and elsewhere). None of those other references in the details section of the local record had any mention of Dr. Schubiner and most (with the exception of the Carbondale, IL Doctor) were about Providence Hospital.
Curiouser and curioser. I did create a post at the Google Groups Maps for Business titled Local Record of MInd Body Pain Clinic taking on a life of its own. Stay tuned for Goolge’s answer.
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