Understanding Google My Business & Local Search
Local Links of Interest
How To Get On Google Maps Without An Address – Chris Silver Smith, SEL
[Google] essentially said that they should try to get an address in the city because Google did not display businesses that didn’t have addressesâ€”after all, he quipped, one can’t pinpoint something without an address on the map. He suggested that those businesses could rent a post box to accomplish this.
I found this suggestion surprising and a bit disappointing. I’d rather expected him to declare that they expected to soon deploy a new version that would allow some method of displaying local businesses that didn’t have specific addresses.
I’d actually recommended that businesses might use rented mail boxes to get better Maps rankings as a sort of “extreme local search tactic”Â way backÂ in January of 2007, but I did that while figuring that few businesses were likely to actually do that. The tactic is apparently not so “extreme” after all. Google Maps help providesÂ similar advice.
Hearing this method recommended by Google was surprising to many of us, because it seems like something of aÂ hackâ€”itÂ isÂ a hack. The expected/needed functionality isn’t there, so you have to resort to doing something nonintuitive/unnatural to make it work.
Not only is it a hack as Chris points itÂ open to abuseÂ as I have pointed out in the past.
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