Weather Channel Interactive Introduces New Weather Mapplet for Google – by The Weather Channel, GISUser.com
“The Weather Channel Interactive Introduces New Weather Mapplet for Google Maps. The Weather mapplet on Google Maps will be a part of the Featured Content section in the My Maps utility. The mapplet can be found by visiting maps.google.com. To find the weather layer on Google Earth, simply activate weather box under ‘layers’ in the sidebar.”

As Google strives for market share gains they have used a number of techniques to increase maps usage. They have extracted significant gains by keeping folks on their main search site and increasingly driving traffic to their maps product. There are only so many gains that can be achieved this way.

Increased functionality has and will increase market share and weather seems the perfect tool to provide that one stop mapping and increased Google Maps usage. I wonder though if by having this functionality in the My Maps area it will find enough usage to impact their market share.