Google acknowledges Adword experiment with Local Address

A Google rep has responded to an eamil inquiry about the reported inclusion of the local address in Adword ads (reported here and here and here) and acknowledged a limited experiment. The source within Google confirmed in an email that they are testing Ads that include the additional address line with a small set of …

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Hitwise Data: Mapquest Giveth & Google Maps Taketh

Heather Hopkins’ analysis of MapQuest and Google Maps traffic trends in her post GoogleMaps Making Inroads Against Leader, Mapquest reveals more than is obvious at first glance about Google’s market share gain in the maps race. While Yahoo’s share decline has been steady over the year, Google’s jumps appear to have come at the immediate …

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