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Understanding Google My Business & Local Search

Google acknowledges Adword experiment with Local Address

A Google rep has responded to an eamil inquiry about the reported inclusion of the local address in Adword ads (reported here and here and here) and acknowledged a limited experiment.

The source within Google confirmed in an email that they are testing Ads that include the additional address line with a small set of advertisers and are not accepting additional testers. The feature has not yet been launched and there are no plans to expand the beta at this time.

If the experiment proves successful look for it to be implemented in Adwords in the future.