Understanding Google My Business & Local Search
Google Search – Just how local can it go?
In a post today, Google Letting Addresses into AdWords? Greg Sterling pointed out that Google appears to be allowing street address as a 4th line in the adwords (see Therapia lower right in image below). As Barry Schwartz points out below he first saw this in early December.
What struck me about the search result page (message San Francisco)was the number of changes implemented over the past year that integrate more local information onto the main search results page. Notice how much closer at hand local information and Google Maps is in general and how many local inflections Google has added to the page beyond just the Local OneBox.
© Copyright 2023 - MIKE BLUMENTHAL, ALL RIGHT RESERVED.
Yea, I saw that in early December…
Why do some of the obviously local ads show street address and others just the city?
Could it be that some ads are older and the street address was not available to add then?
That’s a good idea…I don’t really know and PPC is not my speciality.. anyone know?
Mike it could also be that some local businesses aren’t really all that local. Some might suggest that they have a ‘generic’ local address without actually having a bricks-and-mortar location in the local area.
Instead of being available for people to walk into their offices they might have a toll-free phone number instead.
I think you have hit upon it…when I clicked on the ones with just city, they either had addresses in the surrounding area, had multiple address or were national sites like citysearch.
It appears that this would give the truly local ad that serves the local market with a bricks and mortar presence a leg up.
[…] proliferate they will be fighting amongst themselves for their share of Google traffic. And Google is going to keep pushing more of its own â€œlocalâ€ results into the Web search results reducing the amount of traffic these sites will get (and watch out for Google Knol local). […]
[…] Search and their increased use of the Plus Box in the main search results and Adwords & their use of addresses in Adwords, they are also demonstrating their power to keep users from needing any additional mapping product […]
[…] searches. Google Coupons are low cost and easy to implement. Given Google’s penchant for increasing “localness” in their search results, these coupons may just show up that much more often in the […]
Comments for this post are closed.