Google 7-Pack Heatmaps & User Behavior Study

While Google has shifted the typical Places layout from the 7-Pack to the blended organo-local results, these 7-Pack heatmaps and research from ionadas local still hold a lot of value. This snippet is of particular interest: And our most surprising finding certainly still applies. The conventional wisdom has been that the map itself should be …

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New Google UI wiht Local Listing Ads Heatmap

Last week I created a heatmap of the main Google search results with the Local Listing Ads in place. I wanted to compare the results to a heatmap of the new UI with the Local Listing ads. Once again I used AttentionWizard which claims a 75% correlation to human interaction: New Google UI with Local …

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Google Local Listing Ad Heatmap

Like all in the industry, I am curious about how a user might view and respond to the new display that Google is presenting when the Local Listing Ads are included. Between the Adwords, new Local Listing Ads & the 7 Pack organic results have been pushed very far down the page and user behavior …

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Google Heatmap confirms value of Local 10 Pack Listing

Google has released some results from their eye tracking studies at the Official Google Blog. The results confirm the value of having your listing show up in the Universal Local Results.  From the entry: Based on eye-tracking studies, we know that people tend to scan the search results in order. They start from the first …

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Urbanspoon on the iPhone Heatmap

Urbanspoon’s iPhone application is a fun, engaging app that uses the features of the iPhone and location awareness to create a unique local discovery experience. They are now showing a heatmap (thanks to High Earth Orbit) showing where the shakes have been taking place for the last 24 hours: According to Urbanspoon: 6,000,000 shakes 300,000 …

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Eyetracking Heatmap: How Searchers View the Google One Box

From the Marketing Sherpa report excerpt: a heatmap…revealing how actual consumers’ eyes view listings. As you may be aware, the red blob is where most searchers looked directly; as colors change, the level of attention goes down. The “X” indicates where searchers clicked, and the red horizontal bar shows how far down folks scrolled to …

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Google Confirms Local Adwords Display Test

In the third week of November, readers sent me screen shots of a new Google Adwords Local Display Type that included a Blue Map Pin & address. Readers continued to ask about the test as it showed up in their markets so I asked Frederick Vallaeys, a Product Evangelist  for Google AdWords, for more information …

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OneBox patent summary from Bill Slawski

I have written a number of times about the OneBox: –Eyetracking Heatmap: How Searchers View the Google One Box –The Google “Onebox” on general search phrases The OneBox, in its many forms is very important as the primary interface that Google provides to local search and thus deserves attention. Bil Slawski has just published a …

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