Google 7-Pack Heatmaps & User Behavior Study

While Google has shifted the typical Places layout from the 7-Pack to the blended organo-local results, these 7-Pack heatmaps and research from ionadas local still hold a lot of value. This snippet is of particular interest: And our most surprising finding certainly still applies. The conventional wisdom has been that the map itself should be … Continue reading Google 7-Pack Heatmaps & User Behavior Study

New Google UI wiht Local Listing Ads Heatmap

Last week I created a heatmap of the main Google search results with the Local Listing Ads in place. I wanted to compare the results to a heatmap of the new UI with the Local Listing ads. Once again I used AttentionWizard which claims a 75% correlation to human interaction: New Google UI with Local … Continue reading New Google UI wiht Local Listing Ads Heatmap

Google Heatmap confirms value of Local 10 Pack Listing

Google has released some results from their eye tracking studies at the Official Google Blog. The results confirm the value of having your listing show up in the Universal Local Results.  From the entry: Based on eye-tracking studies, we know that people tend to scan the search results in order. They start from the first … Continue reading Google Heatmap confirms value of Local 10 Pack Listing

Urbanspoon on the iPhone Heatmap

Urbanspoon’s iPhone application is a fun, engaging app that uses the features of the iPhone and location awareness to create a unique local discovery experience. They are now showing a heatmap (thanks to High Earth Orbit) showing where the shakes have been taking place for the last 24 hours: According to Urbanspoon: 6,000,000 shakes 300,000 … Continue reading Urbanspoon on the iPhone Heatmap

Eyetracking Heatmap: How Searchers View the Google One Box

From the Marketing Sherpa report excerpt: a heatmap…revealing how actual consumers’ eyes view listings. As you may be aware, the red blob is where most searchers looked directly; as colors change, the level of attention goes down. The “X” indicates where searchers clicked, and the red horizontal bar shows how far down folks scrolled to … Continue reading Eyetracking Heatmap: How Searchers View the Google One Box

Google Maps: relative value of a OneBox vs top organic results

Steve Espinosa has some interesting preliminary research on the relative click thru rates of a #1 listing in the Local 10-Pack and a simultaneous #1 listing in organic. The organic listing showed 1.6x the click thru of the the Local 10 Pack listing. As it is preliminary research and only looked at click thru not … Continue reading Google Maps: relative value of a OneBox vs top organic results

OneBox patent summary from Bill Slawski

I have written a number of times about the OneBox: -Eyetracking Heatmap: How Searchers View the Google One Box -The Google “Onebox” on general search phrases The OneBox, in its many forms is very important as the primary interface that Google provides to local search and thus deserves attention. Bil Slawski has just published a … Continue reading OneBox patent summary from Bill Slawski