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Understanding Google My Business & Local Search

New Google UI wiht Local Listing Ads Heatmap

Last week I created a heatmap of the main Google search results with the Local Listing Ads in place. I wanted to compare the results to a heatmap of the new UI with the Local Listing ads. Once again I used AttentionWizard which claims a 75% correlation to human interaction:

New Google UI with Local Listing Ads (Click to view larger):

HeatMap-NewUI-LLA-1080

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For easy comparison here is the heatmap with the current UI and the Local Listing ads:

Local Listing Ad HeatMap - Click to View Larger

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Things certainly move in different directions and changing what gets looked at initially and subsequently with the local listings and the first ads seeming to be the most affected.