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Understanding Google My Business & Local Search

New Google UI wiht Local Listing Ads Heatmap

Last week I created a heatmap of the main Google search results with the Local Listing Ads in place. I wanted to compare the results to a heatmap of the new UI with the Local Listing ads. Once again I used AttentionWizard which claims a 75% correlation to human interaction:

New Google UI with Local Listing Ads (Click to view larger):



For easy comparison here is the heatmap with the current UI and the Local Listing ads:

Local Listing Ad HeatMap - Click to View Larger


Things certainly move in different directions and changing what gets looked at initially and subsequently with the local listings and the first ads seeming to be the most affected.