An Internet Change of Address Guide

I recently read and responded to this post in the Google Maps for Business Group: ================================================= TOPIC: Fix our phone number – repetitive problem. ================================================= == 1 of 1 == Date: Wed, Aug 13 2008 11:26 am From: rihard2000 Sorry to butt into this discussion, but I am having the same problem with my updated listing. …

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Google Local: Direct to Knowledge Panel Updates via Schema

Imagine a world where multi location business no longer have to continually mess with the Google My Business bulk dashboard and could have a direct feed of their critical location data to the Knowledge Panel via their website with schema markup.  Apparently that world is right around the corner. Rohan Ayyar of E2M pointed out on …

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Google 7 Packs Dropped But Probably Not as Much as MozCast Indicated

Last week, in the wake of the Google’s Local Algo update, MozCast was showing precipitous decline in their tool that measures visibility of the pack. With the access to the actual queries (thanks to Moz for that transparency), Linda (and to a lesser extent I) noticed anamolies, with totally unpredictable results based on previous searching …

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Tips for Your New Google + Cover Photo

Early this week Google updated the layout of the G+ Pages. They also updated the imagery and maps at the top of the pages moving away from the ever slithering image that continually changed in size to one that was relatively stable. They simultaneously moved the details about business location to the area to the …

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Google Local SAB: How to Move Closer to the City

I frequently get the question of how a business in the burbs can compete in the adjoining major metro area. Obviously, one tactic is to do really, really well organically and appear above the local search results. As a tactic that is roughly akin to drawing to an inside straight in poker… not impossible but …

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Google+ Local: Moving Locations? New Procedure

The way that Google has been encouraging SMBs to move to a new location has long been a kludge. Last night Google announced a somewhat more intuitive procedure although it still has a touch of kludge about it. From the forum post by Jade: Verified business owner of a page, and is your business moving …

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Can a Citation Campaign Cause a Drop in Google Local Rankings?

A customer of ours sent us a question about citations. They have been building citations recently and cleaning up NAP inconsistencies. But they have seen a significant drop in rankings. I’ve never heard of ‘good’ citation building having a negative effect on rankings – have you? Also what’s your theory on speed of building citations …

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