Traffic to Google Maps increased by 26% from Jan. to Feb.

LeeAnn Prescott at Hitwise reports: Traffic to Google Maps increased by 26% from January to February 2007. It appears that this increase was due to an increase in upstream traffic from Google, which occurred on February 7, according to this daily clickstream chart shown here. Did anyone notice a change in how Google drives traffic …

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When does the future happen

According to Comscore, roughly 11 million, of the current 200 million cell phone users, use their mobile phone to do local search. Of those 11 million, I believe that many are like me: “soft” users i.e. users that only use the service occasionally due to the limits of the hardware & software interfaces and the …

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Which business classes benefit most from Local Search

Which business sectors would be best served by optimizing their local listings? Clearly not all business types are searched on equally and some are not searched at all. To develop the data to analyze I went to the Overture Keyword Selector tool and typed just the city name with no state modifier for 4 relatively …

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Best Practices for Local Success

Local Search optimization should be an integral part of every web site marketing plan. The goal is to encourage customers to visit or contact your business and Local Search plays an ever increasing role in this. The ultimate goal in Local Search optimization is a showing your business on the Google Main Search results page …

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Picking Your Categories to reinforce your key words

When you enter your business in either Google’s Local Business Center or in Yahoo Local Listings you are limited to entering your business in 5 categories. It is not clear whether Google prioritizes these categories but Yahoo definitely does, allowing you one primary listing and 4 secondary listings. Since both Google and Yahoo over a …

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