Understanding Google My Business & Local Search
Category Archive For "Local Search"
ReviewBiz – Making Reviews Friction Free
I am a big fan of an ethical review solicitation process that smooths the path between customers and creating reviews. If reviews are going to reflect the overall impression of your business accurately, a broad sampling of your customers needs to participate and it needs to be easy. I think that the opportunity to easily …
Google Places Search to IYPs – What is the Message? Go Microformats, Young Man!
There has been a lot of discussion* (David Mihm, Greg Sterling, Chris Silver Smith, Andrew Shotland) in the local search community about the meaning and impact of the new Places Search organo-local blending of results on IYPs, directories and Review sites. All interesting and all of value. Clearly there will be winners and loosers, clearly …
Time to Reexamine hCard to Solve the Call Tracking Issue in Local
The Problem: Call tracking is a valuable tool for business. With the advent of VOIP it has become very low cost and its benefits are available to even the smallest business. The problem is that in Local it can cause much more harm than benefit in the current ecosystem. The use of call tracking numbers …
Yelp.com & Unique Vistors: Would the Real Number Please Stand Up
While there may be some dispute about the origins of the saying: “there are three kinds of lies, lies, damned lies and statistics” there is little disagreement about its general truthfulness. It seems particularly appropriate in regard to Yelp’s unique visitors. Yesterday Yelp.com announced at SMX East that they had 38 million uniques on the …
Locksmith Mad as Hell -Sues AZ Attorney General to Enforce Law
The ALOA (Associated Locksmiths of America, the locksmith trade group) has recently posted the legal filing from a lawsuit initiated by a locksmith in Arizona. The complaint for violations of Arizona’s laws preventing misrepresentation of “the geographical origins or location of the person’s business” attempts to 1)Get an injunction against the offending locksmtih (Atlas Locksmith Soltuons …
Old News But Interesting News: Merchant Circle Pays $900,00 To Settle Alleged Unlawful Marketing Practices
I spend a lot of time reading about and writing about the Local Search industry so I am not sure how this one slipped by. I was poking around the BBB of San Jose and came across a notice of government action indicating that Merchant Circle had settled an allegation of unlawful marketing practices from …
Yahoo Local Filled with Locksmith Spam
I look at Yahoo Local rarely and report on it even less. However, my lack of attention to it doesn’t mean that Locksmiths are not interested in playing there. And while this is old news, with Google Places having become a difficult place for them to play, locksmiths have moved on (for the most part) …
Google Places Coupons Now Integrating Coupons from CitySearch
It appears that Google is bulking up Places Pages with coupons from CitySearch. I had not seen any third party coupons in Places previously but according to Google the ability for “various partners to make coupons and other content available on the Place page has been available for some time”. I ran across the coupon sharing …
Integrating Your Bike Into the Local Social World
I am an avid biker. A low tech, drive an old clunker, commute 9 miles on a back country road to work kind of biker. But a biker none the less. I really love my 33 minute commute along the Allegany River every day on my way to work. Going home at the end of …
Getlisted Local U: Denver is Next
We are very happy to announce that the next GetListed Local University is going to be in Denver and will be held Thursday, October 21 at the Sheraton Denver Tech. Pricing for the event is $129 and with the discount code: MBDenver your cost will only be $89. There will be morning and afternoon events …
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