Understanding Google My Business & Local Search
Category Archive For "Local Mobile"
Local Links of Interest
Polo Ralph Lauren to Launch Shopping by Cellphone – Reuters News Service Polo is the first luxury retailer to launch a mobile commerce site, hoping to stay ahead of a trend that is making its way from Asia to the United States, said David Lauren, senior vice president of advertising and son of designer and …
Does IYP market share matter?
Does the IYP/online business directory market share matter or has the battle already been decided? Has this category been relegated to just another niche search area where money can be made but market dominance is not possible? A recent press release noted that www.local.com, ranked fifth in the Business Directories online industry category. This was …
Local Links of Interest
When Will ‘Mobile Search’ Overtake the Internet? – Greg Sterling, LocalMobileSearch.net While it might take some time for mobile to pass Internet search in the US or Western Europe, in context of the entire world it’s not hard to imagine mobile search volumes exceeding the desktop Internet, in the aggregate, within 5-7 years. Google Goes Back …
Local (Mobile) Links of Interest
Smartphones Now Ringing for Women – Laura M. Holson, NY Times If recent history is any guide, roughly a third of the people snapping up Apple’s new iPhone are likely to tote it in a purse. In a big shift for the phone industry, women have emerged as eager buyers of not just iPhones but …
Local Links of Interest
I have noted Apple’s steady movement into mobile computing via the MacBook Air, the iPod Touch and the iPhone in the past. Is there room for a kindle sized device between the phone and the ultra portable? Here are two views: Between a Laptop and the iPhone – Greg Sterling, Local Mobile Search Do You Have …
Local Links of Interest
 Small Business Marketing Success Story: Avante Gardens – Matt McGee, SearchEngineland This interview with Cathy Rulloda is a great overview of good practices. Cathy is always at the forefront of using the internet for local marketing in the very tough florist arena and she more than holds her own. Free-411 Rolls Out Dial Directions Nationally & Jingle Goes Nationwide …
Local Links of Interest
A Technology Consortium Plans a Wireless Network – Matt Richtel, NY Times The consortium includes a disparate group of partners: Sprint Nextel, Google, Intel, Comcast, Time Warner and Clearwire…. They expect the network, which will provide the next generation of high-speed Internet access for cellphone users, to be built in as little as two years, …
Apple’s Price Reduction & its stealth mobile computing initiatives
Fortune (via LocalMobileSearch) reports that Apple will be reducing the price of the iPhone by $200. As Greg points out at Local Mobile: Price Matters! The new price will drive adoption of this fully functional mobile computing device masquerading as a smart phone at a faster rate. Apple’s mobile computing strategy became very clear this …
Local Links of Interest
UniversalBusinessListing.Org Partners with NexxLinx to Jump-Start Local Search UBL is the industry initiative to help businesses create and expand their online presence. Instead of spending countless frustrating hours of trial and error, businesses create a central listing with UBL, and for a small fee their information is securely distributed to all major US online Yellow …
Does Local need to be held to a higher standard? Bill Slawski Responds
Bill Slawski of SeobytheSea brings a deep understanding of the underlying techniques that Google & Yahoo have developed to assemble their local data. Here is his answer to whether Local needs to be held to a higher standard: Bill: I’m not sure that local can succeed without the actual involvement of people on a local …
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