Thursday, Google introduced the ability to add custom attributes to a business listing at the Local Business Center. It is of interest that the default custom attributes change by industry. The choices for additional detail fields change as well. For example with a service industry the first field is Price, in the restaurant business it is Ambiance and for a Physician it is License Information.

You can see the default choices in the samples below. Google is essentially creating a public means to access the “schema” for each industry and to also help define it. Are we seeing the beginning of the “semantic web” race?

***********************************************

***********************************************

***********************************************