Understanding Google My Business & Local Search
Entries Published On March, 2007
Google Maps Custom Attributes differ by industry segment
Thursday, Google introduced the ability to add custom attributes to a business listing at the Local Business Center. It is of interest that the default custom attributes change by industry. The choices for additional detail fields change as well. For example with a service industry the first field is Price, in the restaurant business it …
Greg Sterling: Print Yellow Pages: What’s the Real Story?
Greg Sterling’s recent post: Print Yellow Pages: What’s the Real Story? is one of the best summaries of the issues and realities of the print Yellow Pages and their positioning vis-a-vis the internet yellow pages and local search. I have fallen into the “detractor” camp for a number of years but have recognized that my …
Creating the world’s database, with all of the world’s information
Speaking of schema and the semantic web, the NY Times today had an article on Freebase(registration req’d), from start-up Metaweb that has the goal of “trying to create the world’s database, with all of the world’s information,†based on the ideas of the semantic Web. According to the NY Times, “since it could offer an …
Local Search is messy… but so is my bedroom
Business Week wrote a piece recently (03/08/07): Where Search Stumbles criticizing most of the local search engines. Greg Sterling has repeatedly pointed out that accuracy is the potential achilles heal of Local and there have been plenty of complaints elsewhere and here about quality and about complexity. But as I tell my relatives: I love …
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