Understanding Google My Business & Local Search
Another Interesting Google Local Result Test -> Interesting Finds
The search “restaurants in Mountain View” seems to be returning interesting test of late. Yesterday we saw a feature snippet, schema driven list replace the local pack.
In this test we Interesting Finds supplement the pack.
These were first spotted by Barry Schwartz at SearchEngineRountable in early April in the context of a Mother’s day search.
According to Barry these results “are AMP pages, with top carousel markup, so the images look good and the content loads fast on click.
It does look like not all of those results are powered by AMP, such as the bottom left one. But it does seem most are, which is why there are AMP icons on three of the four results.”
In the example below not all of the results are amp either. This is the first time that I have seen them in the context of a local search.
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