Understanding Google My Business & Local Search
Google Posts Testing Video as a Media Type
Phillip Barnhart of Nehmedia just noted on Google+ that Google Posts is testing the use of video as a media type within a Post. The Knowledge Panel for Moments from the Heart Photography Cedar Park Tx shows the video in an actual post.
I am a big fan of Google Posts as a tool for the SMB to use for branding, story telling, coupons and to create customer engagement and increase critical KPIs. Video is a natural evolution of the product and Moments From the Heart does a great job taking advantage of it in their post.
Interestingly though there is no other call to action or link in the post. I am curious if the use of video as a media type precludes the use of a call to action link or if that was a user choice.
Regardless it looks like an interesting test and if it goes live, an interesting feature.
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Comments
6 Comments
Interesting indeed. I have a video from my office – me and staff working Friday- that I planned to post on my GMB as a post. Never thought I couldn’t. I guess I’ll see in a few moments if it works. Thanks, Mike!
Mike,
Thanks for sharing this update for the GMB listing. I went to the referenced photography business you mentioned and it now has a call to action link that says “Learn more.”
Maybe, the owners saw your post and updated it. 🙂
Patrick
The video still shows up for me if you search for ‘moments from the heart photography maps.’ Will be interesting to see if this becomes a permanent feature.
Thanks for the update Ill test that out Mike. Usually Aus is 2-3 months behind.
Interesting …. I do like this way of encouraging more video, but I do hope that the call to action button it still available.
Thanks for the update, Mike!
I can’t seem to be able to do it here in Canada, yet… the only option is to upload a photo (.mp4 is grayed out in my folder)
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