Understanding Google My Business & Local Search
Google Posts Testing Video as a Media Type
Phillip Barnhart of Nehmedia just noted on Google+ that Google Posts is testing the use of video as a media type within a Post. The Knowledge Panel for Moments from the Heart Photography Cedar Park Tx shows the video in an actual post.
I am a big fan of Google Posts as a tool for the SMB to use for branding, story telling, coupons and to create customer engagement and increase critical KPIs. Video is a natural evolution of the product and Moments From the Heart does a great job taking advantage of it in their post.
Interestingly though there is no other call to action or link in the post. I am curious if the use of video as a media type precludes the use of a call to action link or if that was a user choice.
Regardless it looks like an interesting test and if it goes live, an interesting feature.
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Comments
6 Comments
Interesting indeed. I have a video from my office – me and staff working Friday- that I planned to post on my GMB as a post. Never thought I couldn’t. I guess I’ll see in a few moments if it works. Thanks, Mike!
Mike,
Thanks for sharing this update for the GMB listing. I went to the referenced photography business you mentioned and it now has a call to action link that says “Learn more.”
Maybe, the owners saw your post and updated it.
Patrick
The video still shows up for me if you search for ‘moments from the heart photography maps.’ Will be interesting to see if this becomes a permanent feature.
Thanks for the update Ill test that out Mike. Usually Aus is 2-3 months behind.
Interesting …. I do like this way of encouraging more video, but I do hope that the call to action button it still available.
Thanks for the update, Mike!
I can’t seem to be able to do it here in Canada, yet… the only option is to upload a photo (.mp4 is grayed out in my folder)
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