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Understanding Google My Business & Local Search

Back to the Future: Google Rolling Out Business Descriptions in GMB Dashboard

Google, in going way back to the future, appears to be rolling out the ability of a business to enter a business description that appears in their Knowledge Panel.

Dave DiGregorio pointed out on Twitter that there are already help files in place.  And he shared the various screens.

Somewhere in the dim, distant and convoluted past of Google Plus Local, Google dropped the ability for a business to fill out a description field. Initially it disappeared from the Knowledge Panel and was Plus visible only and then removed all together.

GMB entry screen
View from the Dashboard
How description appears in the Knowledge Panel