Understanding Google My Business & Local Search
Back to the Future: Google Rolling Out Business Descriptions in GMB Dashboard
Google, in going way back to the future, appears to be rolling out the ability of a business to enter a business description that appears in their Knowledge Panel.
Dave DiGregorio pointed out on Twitter that there are already help files in place. And he shared the various screens.
Anyone else seeing the "From The Business" section in GMB? You can post a business description right to the knowledge panel.https://t.co/4ZFcJHsVk6
cc: @JoyanneHawkins @mblumenthal @ndyjsimpson pic.twitter.com/sViPl2c2tv
— Dave DiGregorio (@deegs20) March 14, 2018
Somewhere in the dim, distant and convoluted past of Google Plus Local, Google dropped the ability for a business to fill out a description field. Initially it disappeared from the Knowledge Panel and was Plus visible only and then removed all together.
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That’s what I like to call a 360 pivot. Sheesh.
Not visible for Law firms in Canada that I tested.
Checking several different business categories, not showing up for businesses in the Toledo OH area. But not unusual; if others are seeing it now, we should see it in about oh…4 or 5 years. 🙂
Not showing for us as well. Maybe only available for selected region and will roll out to others.
Not seeing it in Austria as well…
I have checked as well on a few clients here but nothing as of yet. However, as we know, Google likes to roll these things out SLOOOOOOOOOWWWWWWWWLY 🙂
I know “here” means “here” but where is “here” (for the non mind readers)?
Looking forward to assessing this – no luck yet – what about SPAM?
I’m not seeing it for lodging in US, or internet marketing, but I’ll keep an eye out!
Not seeing this option yet for any of my clients – mostly lawyers in US. I wonder what the opportunity will be for me (I mean others) to SPAM this….
MIND = BLOWN! I have not seen this option as of yet, but I look forward to it! I wonder if it will have hyperlink capabilities like the descriptions allowed in G+. Thanks for sharing this amazing discovery Mike!
We shall see.
I work for an agency that handles several multi-location brands. We have not seen this in any of our accounts yet.
I was working with one lady’s listing a couple of days ago, and I surprised to find I could add a description.
Bing did the description comeback thing, too. A few months back.
Shake the tree of ingenuity, and the common sense always manages to stick around.
Not here yet either. Dang it! Would really love to have this feature back! We’ll be keeping a close eye for sure.
I have added the description in my clients GMB dashboard here in Australia, but waiting for it to show up in the local knowledge graph.
Here in the UK this option is now available. However, it seems that the business description will also be affected by “google updates”. We wanted to test this feature with one of our clients and Google constantly applies the update and removes the description that we have added… Extremely annoying.
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