Understanding Google My Business & Local Search
Google Testing New Mobile Local Finder
Google is testing a new mobile local finder.
The Google iPhone Search App is often a proving ground for large scale tests that precede rollouts to browser based mobile search.
This test/rollout is an interesting one because of its dramatic shift from the focus on the business listing to the focus on the map. And in moving to a horizontal scroll bar at the bottom of the screen, there is a shift from a ordered rank view to one that is more egalitarian in presentation.
This presentation is the same across both restaurants, hotels and all other listings unlike the current displays that are different in those groups. Here are the current browser based mobile Local Finder displays:
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