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Understanding Google My Business & Local Search

Videos from the Web Showing in the Knowledge Panel

Sergey Alakov (a Toronto SEO that spends way too much time looking at local search results 🙂 ) spotted a mobile search result where videos from around the web are showing as integral part of the Local Knowledge Panel.

The videos are presented in a carousel format that allows the user to scroll to see 9 videos. And while in theory they are “videos from the web” in classic Google “keep em in the sandbox” fashion they are in fact videos from Youtube.  Humberview VW, where you can see the videos in their mobile Knowledge Panel, does have a YouTube Channel associated with their Local Google+ Page.

Obviously if this is more than just a test, it’s one more reason that a solid YouTube channel for your Local page makes all kinds of sense.