Understanding Google My Business & Local Search
A Summary of Recent Local Pack Tests
Talk about walk and talking in Local at the same time, Google Local has been on a testing tear with the Local Pack.
Lots of reports of new and different pack layouts over the past few weeks. A special nod to Sergey Alakov, Barry Schwartz and Jennifer Slegg and the many other observant souls who do such a great job tracking these things and reporting on them.
9-28 Distance Filter spotted by Sergey Alakov on Twitter.
9-26 Blue Links in the Pack spotted by Sergey Alakov on Twitter.and reported at Searchenginerountable
9-26 Reported by Barry in Google Tests Hotel Booking Ads At Top Instead Of Right Side and spotted by Craig Harkins posted a screen shot on Twitter
Early September – Search by Rating for Non Restaurant Business (lost my reference on who saw this first but I think it was Sergey).
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The open now filter will be useful, I hope they roll that out at scale.
I have started asking Google maps to find me food option when I am driving between See Inside photo shoots, I ask for either cafe, restaurant or bakery near me and the information provided depending on the time of day, shows heaps of “closed” options, so it is currently not smart enough to show me places that are actually open now. Hopefully in the future the next gen assistant/AI will be smarter and give me different results at 10am, 2pm and 6pm.
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