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Understanding Google My Business & Local Search

Local U Advanced Speaker Series Videos

After 10 years writing about Local Search, at one point I wondered  if I could keep the fire in my belly.

But I have realized that there is always something exciting, always more to learn and its just a question of finding the people to learn from.

What I have also recognized is that sometimes just sitting down and talking is the best way to do that.  While I did this series as a way to highlight the great speakers that will be coming to Local U Advanced in New Orleans, the project has had many additional rewards.

Which is why I wanted to share them with you. There are many more than a few gems in these interviews that will make it worth your time:

Ed Reese on Assumptions Driving Conversions, KPIs, Visualization & The Summer of Discovery

Cindy Krum on the Latest Trends in the Local Mobile Space

Darren Shaw on Enterprise Level Citations & Local Ranking

Joy Hawkins & Google Local

David Deering & Schema for Local

Mark Sullivan on Local Call Tracking