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Understanding Google My Business & Local Search

LocalU Advanced Agenda & Super Early Bird Pricing

LocalU Advanced is my favorite conference of the year. And you probably get tired of me saying this but this will be one of the best ones yet.

The agenda has been released and it is chock full of great speakers:

– Darren Shaw will be talking enterprise citation campaigns
– Cindy Krum will discuss digital marketing in the age of AI
– Joy Hawkins will be exploring the ins and outs Google Local listing management
– David Deering will be covering advanced Schema techniques
– Paul Keller shows you how to amplify your content with Facebook
– Mike Blumenthal will be looking at the impact of social, reviews and semantics on local search ranking

Join Mary Bowling, Will Scott, Aaron Weiche, Mike Ramsey, Willys Devoll of Google PLUS all of our guests as we discuss both agency and enterprise issues in sessions on Local Link Building, Content, Google Enterprise issues, Google trouble shooting, mobile rankings and a ton more.

The event will start Thursday night with our traditional social gathering and continue all day Friday. This event will include both Agency and Enterprise tracks. Light breakfast & lunch included. If you are bringing three or more folks we offer an additional $50 discount. Bring your whole team.

If you have some new staffers and want them to get additional training we will be offering our intermediate event the day before.

Here is the full agenda:


Time Topic Presenters
8:00 – 8:30 Registration, Check-in and Coffee
8:30 – 8:40
Kickoff and Conference Introduction
A few very brief housekeeping items before we dive headfirst into a full day of Local Search presentations and discussions!
8:40 – 9:15
Cindy Krum Keynote – Digital Marketing & The Age of Artificial Intelligence, Learning Algorithms & APIs
Cindy Krum
Mobile Moxie
Cindy Krum is the CEO and Founder of MobileMoxie, and author of Mobile Marketing: Finding Your Customers No Matter Where They Are, which gets 4.5 out of 5 stars on Amazon. She is the leading Mobile SEO consultant, and is thought leader in the search industry. Cindy works with many top-notch, internationally recognized clients, assisting with mobile SEO, Responsive Design, mobile site migrations and site-speed optimization.
9:15 – 9:50
Inside the Professor’s Laboratory
Mike Blumenthal
Semantic search, relevance and categories that influence local search.
9:50 – 10:20
Improving your Local Link Building with Data
Mike Ramsey
Nifty Marketing
The importance of links for local isn’t going away anytime soon. What can you do to be more effective with your time? Mike Ramsey will walk you through some of the things Nifty has done to perfect certain types of tactics.
10:20 – 10:35 BREAK
10:35 – 11:00
Solving Enterprise Data Problems

Agency Link Panel

Mo citations, mo problems. Massively parallel citations need massively accurate solutions.
Darren Shaw
A group discussion about tips and tactics around links and local.
Mike Ramsey
Mary Bowling
Mike Blumenthal
Will Scott
11:00 – 11:30
Advanced Schema Markup for Local Businesses

How Small Businesses Can Win Their Battle Against Big Brands

Learn how to influence local Knowledge Graph panels, attract more clicks and customers with rich snippets and use Schema Actions tied to other Google products to better promote your business online.
David Deering
Touchpoint Digital
Proven tactics for winning the war for more customers in your local market area.
Mary Bowling
Ignitor Digital
11:30 – 12:00
Enterprise Lo-Mo-SEO Awesomeness

Reporting and KPI’s That Clients Actually Pay Attention To

Learn what you need to know to improve your brand’s mobile representation in your core locations. Understand what influences local mobile rankings, in and out of map results, and how you can make the most of your brand’s presence there.
Cindy Krum
Mobile Moxie
Mike and Ed will unpack high-level and detailed analysis techniques to help you really prove the value to your clients. Way more than just analytics, beyond ranking and traffic, this session is about THE PROOF.
Mike Ramsey
and Ed Reese
12:00 – 1:00

12:05 -12:20 Google: Learn how the Google My Business team approaches the chains and agency experience, and the newest product improvements for people like you who manage listings in bulk.

We’ll have lunch together and you’ll have the ability to self-select among tables hosted by Local U faculty to help you troubleshoot and get advice on your most pressing local search issues.
1:00 – 1:20
Creating A Review Culture
Aaron Weiche
A look at the strategy, the tactics, but most importantly how to create the “review culture” your business or your clients need into today’s world or ratings and reviews.
1:20 – 1:40
Troubleshooting Google My Business Problems
Joy Hawkins
Joy will go over the steps she takes to troubleshoot GMB issues along with what you can do to fix them. She’ll cover things like how to discover and report duplicate listings, how to use Google MapMaker to troubleshoot ranking issues, how to handle tricky practitioner listings, and what items influence your listing’s appearing and ranking that are not in the GMB dashboard.
1:40 – 2:20
Content Amplification Strategies for Local
Paula Keller + Will Scott
Search Influence
Who stole the cookies from the cookie jar? Facebook stole the cookies, that’s who. Used to be building and engaging an audience through content was as simple as hitting the “Share” button. These days, however, as the social networks look for ways to monetize, you’ve gotta pay to play. Paula and Will demonstrate some of the best tactics to leverage reputable brands to dominate your local market.
2:20 – 2:30 BREAK
Room 1 Room 2 Room 3
Breakout 1
2:30 – 3:00
GMB Problem Solving
Willys DeVoll, Mike Blumenthal + Joy Hawkins
Agency Issues
Mike Ramsey, Will Scott, Darren Shaw
Google Analytics & Attribution
Ed Reese
Breakout 2
3:00 – 3:30
GMB Problem Solving
Willys DeVoll, Mike Blumenthal + Joy Hawkins
Agency Citations + Links
Mike Ramsey, Will Scott, Darren Shaw
Google Analytics & Attribution
Ed Reese
Breakout 3
3:30 – 4:00
Schema Q&A
David Deering
Paid Local Media for Agencies
Mike Ramsey, Will Scott, Darren Shaw
Google Analytics & Attribution
Ed Reese

4:00 – 4:15
Grab a beverage of your choice as we prepare to wind down the day with two highly interactive and informal sessions.
4:15 – 5:00
Competitive Analysis Panel Session
5:00 – 5:30
Open Q&A / Live Site Clinics