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Understanding Google My Business & Local Search

Google Testing More Aggressive Review & Content Calls to Action on Mobile Knowledge Panel

Google seems to be either testing or rotating in more aggressive of the Knowledge Panel on mobile to garner reviews and additional location details. I am awaiting Jeremy Stoppleman’s forthcoming hue and cry.

Last week over the cours of the day I saw these three Knowledge Panel presentations for the same location. (These have probably been available for a while but I just noticed it.)

Write a Review call to Action Knowledge Panel
Write a Review call to Action Knowledge Panel
Additional Details request mobile Knowledge Panel
Additional Details request mobile Knowledge Panel
Normal Mobile Knowedge Panel
Normal Mobile Knowedge Panel