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Understanding Google My Business & Local Search

Google Continues Test of Horizontal Local One Box

Frank Motola of Brandastic shared with me another recent example of Google’s test of a horizontal Local One Box that sits prominently at the top of the serps rather than to the side.

This test has been reported for several weeks although I have not yet seen it in the wild. It would be one more step towards aligning mobile and desktop results. And of Google dominating the results with their own properties.  I am sure that it will further inflame Yelp’s antitrust fervor as well.

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