I have been involved in local search marketing and local seo for much of the last 16 years. I love local seo and would never declare it dead. It has lots of life.
But it has never been harder, once you have nailed the basics, to get an appropriate ROI. The many changes at Google Local, the increasing fragmentation and competition, the every shifting technology and rapidly evolving new interfaces should force every business and agency to assess the role Local SEO plays in your overall marketing plan.
Join Mary Bowling and myself as we discuss the varied and many influences that are impacting the ROI of local seo. Let me know what you think and how businesses and agencies should respond.
If you would rather read the transcript head over to the original at Local U: How are the Big Changes in Local Search Impacting Local Businesses and What Can They Do?Local Search Ain't What It Used to Be... by Mike Blumenthal