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Understanding Google My Business & Local Search

Google Expands “People Also Search For” on Mobile

Last week I noted that Google updated its mobile branded search results with the addition of the “People Also Search For” option showing in the search results as opposed to being buried in a Knowledge Panel. It appears that the update has also expanded the concept by adding additional nuance and detail to those suggested alternative results.

Now, on a local brand search, if a given listing is strong in multiple search categories and if there is adequate listing inventory for these categories, Google is expanding beyond the “People also Search For” with multiple local carousels.

In this mobile result example we see that Google provides 3 carousels instead of “People also search for” by showing results for additional Plastic surgeons (the original search) as well as Medical spas and similar Nearby places.