Mike Blumenthal

I have written about a number of test products by Google recently. Their chance of success is unpredictable. Certainly Google wants to to be in lead gen… and be able to take credit for that last click before the sale. But if you want to look at the future of Google “search” square in the …

Google seems to be experimenting with a new enhancement of their Home Service Ads product which allows consumers to just call Google directly when searching for a plumber rather than searching for one and completing the transaction via the Home Services interface. Joe Goldstein spotted this Google ad on a search for “Plumber Los Gatos” which …