Mike Blumenthal

Google expanded the Local Guides program from its initial review focused emphasis and has been encouraging other types of engagements with Google Maps. in November they started giving Local Guide points for photos uploaded, and  listings edited. They even have offered Regional Lead status in MapMaker to them. The program was introduced in January of last year and while it is …

There has been much written about Google now showing 4 ads at the top of search.  Mostly about its impact on bidding and ad costs. Given that Google tests these things and likely has a good handle on the income implications, we can rest assured that they have not made any changes that would reduce …

Ryan Schilling of Lead Hub, noted (h/t Barry Schwartz) on Twitter having spotted click to call phone numbers in mobile organic results. The snippets are appearing in both organic and YouTube universal results on the iPhone. To see these results you need to click through to page 2 of the search results on mobile only (let me …