Understanding Google My Business & Local Search
Google Testing Moving Directional Local Info Panel Back into Search Results
With the advent of the knowledge graph and the info panel, Google has provided local businesses a lot of territory above the fold. This is true in both the main search results and the area to right of the search results where ads often show.
Kerry Fager of Findlaw.com shared this screen shot (IE) that shows Google returning to the Universal One Box integrated directly in the search results and not as as right side local knowledge panel. It is not clear whether this result is an example of the informational or navigational type of panel. My guess is the latter:
Here are the two current possible info panel displays; one that returns when Google thinks it is a navigational search and the other when Google thinks it is an informational search:
Navigational Info Panel (click to view larger):
Informational Info Panel (click to view larger)
Certainly, on the economic front, it would make sense for Google to return to an in-line result rather than taking up more real estate to the side. That being said, at least in the navigational example provided by Kerry, there is a dearth of content.
It could be that the change is only being considered for the navigational result only. As that result currently hides the information behind the clickable drop down that would make a fair bit of sense to move.
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