Understanding Google My Business & Local Search
New Look for Google Local Search Results
Google is apparently testing a new, cleaner front page layout that will affect both local and regular search results. First reported by Dan Barker on March 5th, Searchnewz is reporting that they will be rolled out. I am now seeing this new layout on Safari for Mac.
- The removal of the underlines from all the links that appear in the search results on both paid and organic content.
- A new font style and larger font size for the titles. This results in only 55 characters visible in the title tag; the same as mobile.
- When a listing is rolled over and the KG Info Panel is show, the whole area to the right is greyed.
- Ads are now annotated rather than shaded making them more obviously ads to a color blind person and on LCD screens compared to before.
Here are some comparisons of the change before and after (click to view larger):
Branded search comparison:
Are others seeing this?
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