Understanding Google My Business & Local Search
Entries Published On February, 2014
Which Sites Do Consumers Use to Find a Local Business? Why YP.com is Facing Headwinds
Updated 2/18 with regional and urban data. On January 20th, I completed a consumer survey (n=~2500) asking: Which of the following on-line sites have you used regularly to find local businesses? The obvious winner was Google with the YellowPages.com making a surprisingly strong showing. In a recent article by Greg Sterling, YP.com noted that they …
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