Understanding Google My Business & Local Search
Google Survey Adds Free Website Satisfaction Survey
Yesterday on Plus Google Survey announced a new (and free) survey tool to assess visitor satisfaction with your website. From their post:
If you are like most business owners, you know how important a healthy online community is to your business’s success. Traditionally, collecting user feedback has been an expensive and time-consuming process, but now you can hear from your site visitors for free using Google Consumer Surveys.
Website satisfaction surveys allow you to easily create customer satisfaction surveys in order to stay in tune with what your customers think. All you have to do is paste a small snippet of code in the HTML for your website. This will load a discreet satisfaction survey in the lower right hand corner of your website so you can get immediate feedback from your users.
Users will be asked to complete a four-question satisfaction survey. Surveys will run until they have received 500 responses and will start again after 30 days so you can track responses over time. This is currently limited to US English visitors on non-mobile devices.
The default questions are free and you can customize questions for just $0.01 per response or $5.00 for 500 responses. By using Google Consumer Surveys to measure website satisfaction you automatically get aggregated and analyzed responses, provided to you through a simple online interface.
Creating a website satisfaction survey is simple, just go to< a href=”http://www.google.com/insights/consumersurveys/publishers” rel=”nofollow”>http://www.google.com/insights/consumersurveys/publishers to get started.
The default, free survey will run 500 times each month and ask four standardized questions:
- Overall, how satisfied are you with this website?
- What, if anything, do you find frustrating or unappealing about this website?
- What is your main reason for visiting this website today?
- Did you successfully complete your main reason for visiting this website today?
For as little as .01 a question you can create custom questions and target different demographics. From the help files:
After 30 days, the survey starts again so you can track responses over time. This is currently limited to US English visitors on non mobile devices and non Safari browsers.
Google Consumer Surveys for website satisfaction are free by default. You can create additional surveys with customized questions for 1¢ per response or $5.00 for 500 responses.
Website owners who use Google Consumer Surveys for website satisfaction get:
- Segmentation by gender, age, geography, urbanicity and income.
- Cross tabs for screening questions (if applicable).
- Interactive charts and data visualizations.
- Automatically generated insights by demographic segment.
- Downloadable charts and data sets.
I just finished implementing the survey setup at LocalU.org on a WordPress site. It took me all of 3 minutes. Please stop over and take it so we can 1)see what the real reports look like and 2)continue to improve our site.
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