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Understanding Google My Business & Local Search

How Many Results Are Required for the New Local Carousel to Display? At least 5

It would appear that the new Local Carousel will show up to 20 listings if there that many in any given market. But how few will it show? It seems that the answer is five listings. And at five they look weird on the screen. If there are fewer than five available to display then the results retain a traditional 1, 2, 3 or 4 pack display.

To determine the limit as to when the carousel would show I queried on the non category search “pool hall + geo” in a range of city sizes across NY State. I made the following searches (plus a few more) to find results displaying each number of results up to 5 and beyond. I was unable to find a search for pool hall that resulted in a 20 listing Carousel.

pool hall Corning NY – 1 Pack pool hall Jamestown NY – 2 Pack
pool hall Avon NY – 3 Pack pool hall Fredonia – 3 Pack
pool hall Amherst NY – 4 Pack pool hall Buffalo – 5 Listing Carousel
pool hall Arcade NY – 5 Listing Carousel pool hall Geneva NY – 6 Listing Carousel
pool hall Medina NY – 9 Listing Carousel pool hall Albany NY – 9 Listing Carousel
pool hall NY NY – 18 Listing Carousel pool hall Brooklyn NY – 18 listing Carousel

Depending on the screen resolution less or more black will display when only 5 or 6 results are showing. The first image is on a 1330 x 1000 display (typical of the average user – 46% of users have this size or smaller screens) and the second is the 1920 x 1200 pixels(7% of screens) display of my 24″ iMac. Both have a disconcerting amount of black in the displays and are both visually very distracting. Where is Steve Jobs when we need him….oh wrong company.

5 Listing Carousel on 1330 x 1000 pixel monitor
5 Listing Carousel on 1330 x 1000 pixel monitor. Click to view at actual size.

5 Listing Carousel on 1920 x 1280 pixel monitor
5 Listing Carousel on 1920 x 1280 pixel monitor. Click to view at actual size.
Traditional 4 Pack Display - Pool Hall Amherst NY
Traditional 4 Pack Display – Pool Hall Amherst NY. Click to view at actual size.