The newly appointed head of Google Local Product Manager Brian Fitzpatrick today announced the rollout of a completely revamped local product to replace the Places dashboard. As written about in the Wall Street Journal in June, 2012 the product is called “The Business Builder”. With the rollout of the Business Builder Google Local is announcing a totally rebuilt local product that offers the best of local and social as well as easy to use self provisioning of sophisticated Couponing, Adwords, Offers and other paid options.

National multi-store brands as well as single storefront businesses will be able to take advantage of this new functionality with the free local and social products as well as the easy to deploy paid products for their locations. Local analytics have been totally revamped as well. With the rollout of the new couponing product Google will be able to offer search to sale tracking analytics in an easy to use reporting format that can grow in sophistication with the business user and use cases.

Fitzpatrick, a dynamic multi skilled developer in the world of Maps, noted “It was a great relief to finally get the merged and updated product out the door. The reason for its long delay was our commitment to make the product bug free the first time and not have to push weekly updates and bug fixes. We think we have met that milestone. The days of lost reviews, lost listings and unfounded closings are behind us.”

“More importantly we will be holding public monthly briefings going forward laying out upcoming developments in our local products. This will allow for businesses, big and small, that depend on our Business Builder products to better plan their SEO and SEM activities in Local.”

Brian Fitzpatrick is a the newly merged head of the Local & Maps division within the web search team. His duties, roughly akin to those of Marissa Mayer who left for Yahoo last July, had previously been filled by a troika of individuals.