Google+ Rolling Out Vanity URLs

Google has announced that they are testing the rollout of vanity URLs for Google Plus:
Custom URLs for profiles and pages: a first stepYour Google+ profile is a place for you to share your passions with the millions of people who come to Google each day. Whether you’re a clothing brand showing off your latest fashions (, an athlete talking about the game (, or an actor recalling a favorite role (, your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.

A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. For instance, +TOYOTA  can now use to unveil their latest models, +Britney Spears  can share her upcoming appearances, +Ubisoft  can share game trailers and videos at, and +Delta  can help travellers find great deals at

Custom URLs will also be available to people and pages worldwide, so brands like Globo can point readers to, or any of their other Brazilian publications.

At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!

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3 thoughts on “Google+ Rolling Out Vanity URLs”

  1. Does anyone know how to find out if you are eligible? or is it only for High profile companies that are getting it? I have several “verified” plus pages for clients, but I can’t find anywhere on the pages or profiles that talk about setting up the vanity url.

  2. Hmm, I like the idea of vanity URLs but with our Google+ being pretty new and putting efforts into promoting the current regular URL would it then be a step back to switch to a vanity URL? I would hope Google would automatically create a 301 redirect pointing to your new vanity URL. Would that happen do you think?

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