Google has announced that they are testing the rollout of vanity URLs for Google Plus:

Custom URLs for profiles and pages: a first stepYour Google+ profile is a place for you to share your passions with the millions of people who come to Google each day. Whether you’re a clothing brand showing off your latest fashions (google.com/+hugoboss), an athlete talking about the game (google.com/+davidbeckham), or an actor recalling a favorite role (google.com/+hughjackman), your Google+ profile helps you connect with the people who share your interests. Today we’re introducing custom URLs to make it even easier for people to find your profile on Google+.

A custom URL is a short, easy to remember web address that links directly to your profile or page on Google+. For instance, +TOYOTA  can now use google.com/+toyota to unveil their latest models, +Britney Spears  can share her upcoming appearances atgoogle.com/+britneyspears, +Ubisoft  can share game trailers and videos at google.com/+assassinscreed, and +Delta  can help travellers find great deals at google.com/+delta.

Custom URLs will also be available to people and pages worldwide, so brands like Globo can point readers to google.com/+epoca, or any of their other Brazilian publications.

At first, we’re introducing custom URLs to a limited number of verified profiles and pages. But over time we plan to offer custom URLs to many more brands and individuals, so please stay tuned!