Understanding Google My Business & Local Search
Google + Local: Q’s and some A’s
I was on the road yesterday after the Google + Local roll out so I was unable to answer questions that showed up in the comments on my two posts. Vanessa has been answering a number of questions in the forum so it also makes sense to follow her post there.
Rather than answer them in line, I have created a FAQ and done my best to answer the questions in one spot for all to see. Google is providing TC training shortly and will be answering additional questions so if you have them post them here and I wll try to get them answered.
If a user just has a gmail account will they be able to write a review or must they also sign up for Google+?
They will need to sign up for Google +
So our customers are not able to leave reviews unless they are on Google+?
Yep, you need a Google+ account to write a review. See the help page.
Can reviewers leave anonymous reviews?
No. At this point it is real names only.
Is there any way to choose a nickname like we had in Places reviews?
Why am I not seeing the “Leave a Review” button?
These had been removed from the Places page in anticipation of this move and put on the new Google+Local page. If you are still not seeing the review button it is because you have landed on the old Place page which is still accesible.
Why would Google make my re-publish old reviews while I’m trying to publish a NEW review for a different business?
Why it happens at that point in the process was an intentional design decision. It is a one time process needed since Google is moving from anonymous and nicknamed reviews to full, real identity reviews . This necessitated some sort of user approval process to explicitly allow your user name to be seen or to choose to make the review private.
Oh Google, you are driving me CRAZY! Can you please tell me how a dentist can have a Zagat review rating on their places page?
In this case it will be a single number indicating quality on the 0-30 scale.
I have my Google+ Business Page and my Google+ Local page claimed into different accounts. What do I do?
Keep managing them separately. From Vanessa: “We know it’s not ideal right now, but we’re working to consolidate these pages into a single page where you guys can manage your presence across Google. We’ll keep everyone posted on news in that regard.”
“To be very clear here, we will be combining any Google+ page you may have created with any matching upgraded Google Places listing (what we’re calling local Google+ pages). ”
If I have several hundred listings how to I enter them in Google+Local?
Bulk Upload was recently upgraded and is the method of choice for getting data into Google+Local. Given its very recent upgrade that is likely to remain the case.
Do you think we’ll be able to create one Google + page for a franchise type business and link it to all of the listings? Otherwise, I fear that my clients will either a) be forced to create (and manage!) 400+ Google + pages or b) Take a huge rankings hit!
We do not yet know how Google will this parent child relationship. Google has given a great deal of thought to the needs of large companies in Google + and were slow to implement the needed features to get them right.
They have added multiuser management to Google+ and it appears that it will likely be a feature when the merger of the Business and Local pages occurs.
Based on this evidence I am optimistic that Google will put in place some a way for a large, multi location chain to easily mange both + and +Local page.
The fact that the bulk upload was recently updated implies to me that these issues were considered and likely already “baked in”.
Do you know if the Google + page is automatically linked when you set it up and find it via phone number?
The claiming process has not changed.
How can I upload Videos?
You can no longer upload videos or use the Post to Place page feature in the Dashboard. So for now there is no way but obviously video is a critical part of Google + and it will be integrated sooner rather than later.
Why does the “See your listing on Google Maps” link in the dashboard not take me to the new Google+Local page?
From Vanessa: “We’re working to update that link so that it redirects to the new local Google+ page. Stay tuned.”
Is the Google Google+Local page still considered a search result?
Interesting question that I will put to Google. As it stands today the answer is yes AND no.
The Google + Local pages are indexed pages and are now showing up in the search results as a stand alone result in addition to a pinned result. So in that sense they are a web page and not a search result.
This will create some opportunity to use the page for reputation management and perhaps long tale strategies. They may become more important over time.
But the pages will still be updated automatically at Google’s whim if they suspect bad data and currently include competitors nearby so in that sense they are a Google controlled search result. They do not yet have ads on your page but that seems inevitable.
Can you please explain the difference of a Google+ Page compared to a Google+ Local Page? It seems like a lot of duplicate content? I don’t want to spend time and money creating both for all of our clients if they will eventually merge into one in the future?
From Vanessa: “A Google+ page has all the social features available to Google+ users — Hangouts, sharing to circles, video uploads, etc. A local Google+ page is just a new look to the Google Places listing, minus the social features. Those social features are coming soon, as I mention in my original post above. And as I also said, we know it’s not ideal needing to manage two separate pages.”
How will Google know to merge my Google+Local Page and my Google+Business Page?
From Vanessa: “Be sure to choose the Local category so that we can bring your multiple pages together to create one listing later on.”
How will I know when Google is planning on merging the two pages?
From Vanessa: “Go to this form — http://goo.gl/8apbo — give us you’re email address, and we’ll let you know when we can combine your pages in to a single page — like the ones we feature on the Google and Your Business blog post (http://goo.gl/lhF6S). ”
Where do you find a link for a Google+Local listing if you wanted to report a duplicate VIA the Troubleshooter?
Use the URL you see at the top of the local Google+ page.
Do the Place’s Dashboard Analytics track impressions and actions on the Google+Local Page?
From Vanessa: “activity from your Place page as well as new click and impression metrics on the local Google+ page that originated from Google.com and Google Maps. Metrics originating from within Google+ Local or from searches within Google+ Local won’t be displayed in the dashboard.”
Comment: It is not at all clear to me that blended results are currently being counted in the current view of the analytics so this might not be completely accurate.
Will this upgrade solve the duplicate listing problem?
The backend system that creates listings is largely unchanged. So some problems will persist. Certainly with a new level of trust and verification provided by Google +, additional ways to triangulate who listings belong to may mitigate the problem but this remains to be seen. A possible result is that dupes will be pushed so far out of sight they don’t have the same affect as they do currently.
The rapid fire changes are difficult to keep up with. One has to wonder – why is Google deliberately creating such a chaotic situation?
Google has yet to learn that change is an anathema to most businesses. The updates occur on their development timeline and that is apparently chaotic.
Hopefully Google has taken the time to resolve some of the under the hood problems that have been so painful (merges, dupes, lost reviews) so what we lose in learning about the changes we can make up in efficiencies down the road. Here’s hoping!
What a mess it’s going to be when you’re trying to manage the new Plus+Places, but your login for each is different….
It would appear to me that the when the new local environment is fully fleshed out there will be multi user management so it MIGHT be workable.
I have a hard enough time trying to get small businesses to adopt Facebook and Twitter. I am concerned that the small businesses I work with will get frustrated with the lack of engagement they see with folks on G+.
It seems to me that the Google+Local page can be approached with passively or proactively. Your clients will be able to manage it passively much like they do today. IF the Google+ starts gaining traction AND Google starts showing local results in the main SERPS based on that activity then it will clearly be in the client’s interest to engage with Google + (or have you engage in Google+ on their behalf).
While it complicates things somewhere in the future, it holds out the promise of greater direct affect on business results than either Facebook or Twitter.
If the algo is going to continue to include social signals what do you think this means for the all mighty local citation?
At this point the algo has not changed and remains intact. So it plays whatever role it currently plays and will for some time.
Historically in both organic and local, elements of the ranking ago persist even when new signals are added. But like all of Google’s algos if Google upgrades it, it will need to handle a range of situations where some business categories have social signals and some do not. In this case, it will be a long time before there are signals in many categories of local business.
I added Google + account, and now I lost my first page indexing.
The two are likely not related. Penalties that we have come to know and love as well as glitches like dupes that cause ranking issues are likely to persist. It is more likely that you are experiencing one of Google’s traditional brain farts rather than a new one
Looks like Google+Local page is showing only the first two categories that are listed in Places.
That is odd but accurate. It is not clear why Google is only showing two and if that has any significance in terms of ranking.
The “owner verified” designation is also apparently gone. It appears that the listings all have a “Is this your business?” and “Manage your page”.
According to Vanessa Google is working on fixing that.
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